Wepiao operates a mobile ticketing and marketing/distribution platform that serves films, shows, sports and other pan‑entertainment verticals. The company reports coverage of more than 4,500 cinemas and reaches 90% of moviegoers, and entered over 1,200 theaters, stadiums and exhibition pavilions within a year and a half. Wepiao participates across the film industry chain via IP development, investment & production, mobile marketing and Internet distribution, leveraging big data on entertainment consumers to inform content and production. In shows and sports it functions as a connector between industry and consumers, organizing mainstream Chinese music festivals, itinerant exhibitions and significant promotional projects. It has a partnership with Window on Sports on marketing and ticketing. Related funds under Weying include over RMB 3 billion raised by Weying Capital and a RMB 2 billion Weying‑Noah Cultural Industry Fund; Weying Capital plans to invest in films, shows & exhibitions, sports and make equity investments across the industry chain. Weiying Technology runs WePiao, a movie-ticket booking platform embedded in WeChat and accessible through QQ that lets users buy tickets using payment information stored in their accounts. The integration with Tencent properties simplifies purchases and leverages existing payments to aid monetization and user retention. According to CEO David Lim, the company sold 4 million tickets despite launching just eight months earlier. WeChat claims 500 million monthly active users, providing a large distribution channel for the app. The broader Chinese market is expanding rapidly: online ticket payments grew 42.9% and mobile-paid bookings jumped 109% in 2014 (Entgroup). The company has raised external capital, including a recent Series B, to support its growth.

Total raised

$340M

Funding rounds

2

Latest round

Series C

Latest activity

Nov 2015