Bella Vita Organic is a direct-to-consumer personal-care brand run by Gurugram-based Idam Natural Wellness Pvt Ltd that sells handcrafted organic face, body and hair products. Founded in 2018 by Aakash Anand, the company offers over 55 products including fragrances and essential oils and plans to launch Ayurveda-enriched make-up. Its products are sold on marketplaces such as Amazon, Nykaa, Flipkart and Purplle as well as via the brand’s app and website. The company reports being profitable since inception and says it is on track to surpass a Rs 100 crore annualized revenue run rate. Bella Vita positions itself on natural, organic and eco-friendly formulations inspired by traditional Indian herbs and modern technology. Management says the new funding will be used to scale the brand and expand product offerings.

Total raised

$10M

Funding rounds

1

Latest round

Equity

Latest activity

Jul 2021