benefitbay operates an ICHRA platform that partners with brokers, employers, and carriers to deliver personalized benefits solutions including enrollment, payments, compliance, and administration. The company positions itself to help employers transition from traditional group health plans to defined-contribution healthcare models. Led by CEO Brandy Thompson and headquartered in Kansas City, MO, benefitbay focuses on broker enablement and integrations with carriers and payroll providers. With the newly raised Series A, the company plans to expand its payments infrastructure and deepen direct carrier and payroll integrations to support growth. The funding is intended to accelerate product and go-to-market capabilities rather than disclose operating metrics; no revenue, user, or prior round figures were provided in the announcement.

Total raised

$26M

Funding rounds

3

Latest round

Series A

Latest activity

May 2026