Benji provides a single API that enables brands across travel, hospitality, retail, food, and fintech to link loyalty programs for earning, redemption, transfer, and co-acquisition experiences. Its platform aims to reduce integration timelines from months to days, allowing loyalty teams to launch partnerships faster than custom, in-house approaches. Benji’s network includes major programs such as JetBlue’s loyalty program and those of Cook Unity, 1800-Flowers, and Chip City, totaling more than 50 million active members combined. The company plans to expand engineering and go-to-market teams in Chicago and New York using proceeds from its seed round. Benji was founded by serial entrepreneurs Nick Anastasiades, Jon Elron, and Arik Gaisler, whose prior startup 2ndKitchen was acquired by REEF Technology in 2021. The product supports operational use cases across industries to enable cross-industry loyalty partnerships at scale.

Total raised

$6M

Funding rounds

1

Latest round

Seed

Latest activity

May 2026