Bespoke Post is a NYC-based multi-category e-commerce retailer that delivers curated goods and guidance through a monthly membership and an e-commerce shop. The company was founded in 2011 by Steve Szaronos and Rishi Prabhu. It serves a membership base of more than 300,000 members. Bespoke Post combines curated product boxes with an online storefront. The company intends to use new funding to seek out small brands, launch retail partnerships, and invest in its data science capabilities. The recent fundraise is intended to support those strategic initiatives. Bespoke Post curates 10–20 themed boxes each month featuring artisanal products across categories like style, travel and cocktail-making, and recommends different boxes to members based on their interests. Members receive a new box suggestion monthly with no obligation to buy; boxes cost $45 while the contained products have a retail value north of $70. The company emphasizes curated selections from brands not typically found on mainstream shelves or large marketplaces. Bespoke Post launched in 2012 and grew to a team of nearly 40 people with more than 100,000 subscribers in the U.S. and Canada before raising its Series A; about 93% of subscribers are men. The startup plans more hiring, expanded product offerings and additional partnerships. Current operating metrics disclosed in the article are subscriber count, team size and the male-dominant customer mix. Bespoke Post offers themed monthly boxes (the "Box of Awesome") for about $45/month with shipping included, each box typically retailing for over $70. Customers receive an email about the current box and can opt out as often as they want, a modification of the traditional subscription model. Past boxes have included shave kits, travel themes, cocktail sets, shoeshine kits and weekender packs; the company works with large brands (including Diageo) and smaller designers, sometimes custom-making products. The service expanded into Canada, where prices increase by $15–$25 depending on location to cover shipping, duties and taxes. Though focused on men, 10–15% of subscribers are women. The company has grown its team from two to seven and is hiring; the founder previously hinted at an approaching $1M annualized run rate, said subscriber count has more than doubled since that time, and reported consistent double-digit growth. Bespoke Post plans to introduce a higher-price box option and eventually expand from subscription into a broader e-commerce offering where customers can buy individual products or experiences.

Total raised

$47M

Funding rounds

3

Latest round

Series B

Latest activity

Oct 2021