Betty operates an online casino tailored to female players, focusing on transparency, community-driven play, and gamification of traditional slot experiences. The company has built an in-house proprietary platform called Midnight 1 and plans to upgrade it to Midnight 2. Betty launched in February 2023 and is licensed by the Alcohol and Gaming Commission of Ontario, where it has gained significant traction. It reports an eight-figure net revenue run rate and has grown 30% month-over-month since launch. Female players retain at a rate three times higher than male counterparts, a KPI the company highlights as a competitive advantage. The latest capital will be deployed to expand user acquisition, improve live operations capabilities, and support the platform upgrade. Betty builds a proprietary real-money online casino (iCasino) and casual mobile gaming platform aimed at maximizing entertainment for casual players through a safe, social, and inclusive environment. Its core product is an iCasino platform tailored to casual slot players, especially women. The company is led by CEO Betty and plans to use newly raised capital to launch and expand operations in Ontario and continue platform development. Betty was issued a gaming license by the Alcohol and Gaming Commission of Ontario on January 24 and anticipates a soft launch in February followed by a full go-to-market in Q2. The company previously raised $1.8M in a March 2022 pre-seed round and maintains an R&D office in Bulgaria. The new funding is intended to support expansion in Ontario and further R&D on its proprietary iCasino offering.

Total raised

$10M

Funding rounds

2

Latest round

Series A

Latest activity

Jan 2024