Big Data For Humans is a Glasgow and London-based startup that offers a data-science-as-a-service platform for the retail and travel sectors. Launched in October 2014, its platform automates insights over billions of calculations and generates action plans that work across channels. The service aims to help retailers understand who their customers are and what they want, improve marketing monetization, and avoid costly in-house data science teams and infrastructure. Typical customers range from large multi-channel supermarkets to mid-sized bricks-and-clicks retailers, and the company charges a subscription for its service. The founding team includes CEO Peter Ellen, who previously founded Maxymiser (sold to Oracle) and Fopp (sold to HMV). Big Data For Humans recently secured seed funding to scale the offering and expand globally.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Sep 2015