BigProfiles is a Rome-based B2B SaaS marketing intelligence platform that uses artificial intelligence to profile customers and predict consumer behavior. Its profiles are populated from open data sources and social networks via commercial agreements and deliver more than 250 attributes covering income, wealth, education, consumption patterns, interests and other characteristics. The company says profiles are anonymous and that its business practices comply with European privacy legislation. Clients report sales increases of up to 150 percent after using the platform. BigProfiles launched after LVenture Group’s acceleration program in 2017 and raised €600,000 that year. It has now raised a €1.5 million round led by Invitalia Ventures and LVenture Group. Co‑founder and CEO Lorenzo Luce serves on the Italian Ministry of Economic Development’s Commission of Experts on Artificial Intelligence and was part of the Italian delegation to the latest G7 on AI. Big Profiles offers a Customer Intelligence platform that ingests client data and enriches individual customer profiles using information found on the web, social networks, professional registers and statistical sources. The platform produces detailed profiles and estimates customers' willingness to purchase and/or abandon. Big Profiles says its solution has been adopted by a large number of corporate customers, including banks and insurance companies. Led by CEO Lorenzo Luce, the company completed the LUISS ENLABS accelerator program in May 2017. The startup intends to use new funding to expand adoption of its platform within the Italian corporate market and to continue developing its technology. No revenue or user metrics were disclosed in the article.

Total raised

$2M

Funding rounds

2

Latest round

Equity

Latest activity

Feb 2020