Founded in 2022 and headquartered in Amsterdam, Billy Grace began as an AI performance-analysis tool and has since evolved into a broader marketing infrastructure platform. The product combines first-party tracking, attribution models and AI-driven budget optimization to help companies understand campaign contribution and optimize where to spend the next marketing euro. The company emphasizes a GDPR-compliant, European-first positioning and aims to reduce dependence on American advertising and analytics tools. Billy Grace serves clients such as Patagonia, Toms, Carhartt, O’Neill, Fatboy, Otrium and Moco Museum and works with Databricks as a technology partner. After raising €3.3 million in growth capital from Fortino Capital and angel investors, it plans to use the funds to expand across Europe with the UK as its first major international market. The company is targeting European market leadership in independent marketing performance data as it scales.

Total raised

$10M

Funding rounds

3

Latest round

Equity

Latest activity

Jun 2026