BIScience is the developer of AdClarity, a digital media intelligence platform that delivers cross-channel monitoring, planning, and optimization across Display, Video, Mobile Web, Mobile Apps and Social channels. Its platform processes over 100 TB of digital media data daily and monitors more than 500,000 publishers and mobile apps across 22 million publisher pages worldwide. BIScience conducts monthly monitoring of over 14.5 million campaigns across more than 35,000 ad platforms and covers over 120 geographies. The company’s competitive intelligence portfolio provides actionable insights such as share of voice, impressions and ad spend, unique publisher audience and traffic data, aggregated RTB rates, and ad platform usage. BIScience enables online media professionals to make data-driven strategic decisions and to improve ROI on media expenditures. The company is collaborating with Kantar Media to expand channel coverage and deliver enhanced programmatic and real-time intelligence and optimization services to clients. BIScience, founded in 2009 and based in Tel Aviv, offers AdClarity, a competitive intelligence product that provides a birds-eye view of competitors' online advertising. Its technology monitors over half a million Internet pages across eight regions to unveil competitors' campaigns for sales, marketing and media-buying teams. The company was originally built as a business intelligence and analytics tool, but AdClarity resonated most with customers. BIScience competes in a market with players such as InfoArmy and Dun & Bradstreet. The product is currently in beta and the company plans to launch its media intelligence tool in New York next month. With new funding, the founders intend to invest in research and development and expand to new channels like mobile and video.

Total raised

$4M

Funding rounds

2

Latest round

Equity

Latest activity

Oct 2012