Biteable offers a template-driven online video builder with a library of 1.8 million pictures, clips and animations and hundreds of in-house animation scenes. The product targets reusable business video assets (explainers, marketing, product pages) rather than short-lived social clips, with typical videos between 30 seconds and 3.5 minutes. Biteable licenses content from Unsplash and Storyblocks and releases hundreds of scenes per month to keep its library fresh. The company operates a freemium subscription model (free tier with watermark; $19/month single user; $49/month professional plan; custom pricing available). Combined free and paid users exceed six million and they create roughly 100,000 unique videos per month, a figure that about doubled over 2020. With the new funding the company plans to hire and continue product development to scale the business. Biteable operates a freemium online video maker used by major brands and SMBs to produce ads, infographics, animations, explainer videos and presentations. The platform offers a free tier and a subscription option priced at $99 USD per year. Today nearly 3 million people use the online video maker. The company plans to use new funding to drive further global growth of the platform. Management intends to hire up to 50 new employees across development, design, marketing and copywriting this year. Biteable was founded to serve a global user base with simple, template-driven video creation tools. Biteable offers a template-driven online platform that allows users to produce professional promo videos quickly, with a watermarked free tier and a US$99 option to remove the watermark. The company has seen rapid user growth—over 90,000 customers have created more than 100,000 videos, with over 24,000 users joining in the last month alone. Founded in 2013 and based in Hobart, Biteable serves a mix of small businesses, schools and Fortune 500 companies, and most of its users are overseas. The new funding will be used to expand the team (including adding two local developers), further develop the product, and broaden the video content available to users. Management is considering changes to pricing, including introducing subscription plans to address heavy-use customers, while continuing to offer a free product that drives traffic via the watermark.

Total raised

$10M

Funding rounds

3

Latest round

Series A

Latest activity

Dec 2020