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Bitly

601 W 26th St Suite 357, New York, NY, 10001, United States

Overview

Mobile Pathways develops a technology platform that connects immigrants with legal and employment information via mobile technology and AI. Its core product, Pathfinder, is an AI tool that automates immigration status alerts, centralizes vital legal information, and provides data-driven insights. The company plans to enhance Pathfinder to leverage U.S. Citizenship and Immigration Services data to speed the work authorization process. The new funding will drive advancements in Pathfinder and allow immigration nonprofits to access Pathfinder’s case history reports for free. Mobile Pathways was founded in 2018 by Jeffrey O’Brien, Poesy Chen, and Bartlomiej Jan Skorupa and is based in San Francisco, CA. The organization positions its technology work around ensuring fair access to justice for immigrants. Bitly began in 2008 as a link-shortening tool and has since refocused on serving businesses with branded short links, analytics on link identity and activity, and device-aware mobile deep links to drive app installs and re-engagement. Its customers include close to three quarters of the Fortune 500. The company reports having transitioned from a “free only” model to a fast-growing, profitable freemium SaaS business. Bitly’s product set is positioned to give enterprises more control and data around links and user interactions. Mark Josephson became CEO in 2014 and leads the company through this enterprise-focused strategy. The company’s last venture funding round was in 2012, according to CrunchBase. Bitly began as a link-shortening service and has recently repositioned itself toward social bookmarking and content discovery. The company launched a major redesign that emphasized broader sharing features, which prompted backlash from users who said it de-emphasized link shortening. Bitly’s CEO characterized the criticism as coming from a “vocal minority.” The company reported that daily registrations have increased by 300 percent since the redesign. Bitly says its vision is to become the primary online service for sharing and discovering interesting content. The new funding will be used to further develop the discovery platform and to grow the team and expand its social web products; the company has now raised $28.5 million in venture funding. Bitly offers a link-shortening, sharing and analytics platform and has launched an HTML5-optimized mobile site for tablets and smartphones. The mobile site is cross-platform (iPad, iPhone and Android), supports offline shortening, and caches up to 100 recent links for access without connectivity. It allows users to preview link contents (including videos), open links in new windows or copy URLs, and access QR codes for any bitly link. Bitly renders analytics with HTML5 graphs and charts on mobile and leverages the large dataset from its link network to build new services, including News.me. The company reported roughly 7 billion clicks on its links in the prior month, indicating substantial engagement. Bitly recently raised $9 million in funding and is said to be continuing to grow despite competition from Facebook and Twitter.

Total raised
$88M
Funding rounds
4
Latest round
Equity
Latest activity
Feb 2025

Industries

  • Advertising
  • Analytics
  • Brand Marketing
  • Publishing
  • Social Media
  • Software
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Recent funding

  1. Equity

    Feb 2025

    $1M

  2. Equity

    Jul 2017

    $63M

  3. Equity

    Jul 2012

    $15M

  4. Equity

    Mar 2011

    $9M

Team

  • Maria Thomas

    VP of Product

    LinkedIn
  • Steffen Hetzel

    Managing Director @Bitly Europe

    LinkedIn
  • Dee Dee de Kenessey

    Senior Director of Product Marketing

    LinkedIn
  • Sean O'Connor

    Director of Backend Engineering

    LinkedIn