Bloom uses generative AI and real-time behavioral tracking (clicks, zooms, swipes, bounces) to serve each visitor the product photos most likely to prompt a purchase. Merchants integrating Bloom have reported conversion-rate lifts of 5–14% without additional manual effort. Founded by AI expert Aarlo Stone Fish and serial entrepreneur Sam Dundas, the New York-based startup positions itself as a core layer in the e-commerce tech stack and is already available to Shopify’s two-million-plus merchants. The company originally launched a model-generation tool but pivoted toward performance analytics after feedback from 200 beta users highlighted the need for measurable ROI. Bloom’s long-term vision is to merge its performance engine with generative AI in real time, powering billions of fully personalized shopping sessions. The recently secured seed capital will fund expansion to more merchants and continued product development.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Mar 2022