Blooom is an online registered investment adviser and robo-advisor that serves Americans with workplace retirement accounts such as 401(k) and 403(b) plans. The service leverages asset allocation and diversification to manage retirement accounts and charges a monthly subscription fee. Blooom is a Registered Investment Adviser with the SEC. The company is led by co-founder and CEO Chris Costello and President Greg Smith. Blooom secured $9.15M in a Series B round and intends to use the proceeds to continue expanding operations nationally. The company is based in Leawood, Kansas. Blooom provides an online tool that assesses a consumer’s 401(k) in minutes and offers ongoing professional management for $1/month for accounts under $20,000 and $15/month for larger accounts. The company is a Registered Investment Advisory led by CEO Chris Costello. Founded in 2013 and based in Leawood, KS, Blooom now manages more than $110m in assets and employs 18 people. The firm intends to use new funds to expand its operations. The product targets individual retirement accounts with an automated assessment and low-cost ongoing management model. No other financial metrics or user counts were disclosed in the article.

Total raised

$13M

Funding rounds

2

Latest round

Series B

Latest activity

Feb 2017