Blues provides secure wireless connectivity and an integrated hardware, software, and cloud-services platform that enables physical products to be cloud-connected and deliver data-driven intelligent services. The company targets product makers across transportation, health care, energy, and logistics and reports customers in North America, Central America, and Europe. Blues says its stack simplifies secure provisioning and communication with devices at scale, reducing time-to-market for new revenue-generating services. The company plans to use new capital to support growth, accelerate product innovation, and expand go-to-market efforts. Leadership includes Founder and Executive Chair Ray Ozzie and CEO Ian Small. Blues reports $99M in funding to date and is based in Boston. Blues provides integrated hardware, software, and cloud IoT connectivity that lets companies securely cloud‑connect and manage physical products via a single plug‑and‑play API. The platform supports all major wireless standards (2G/3G/4G/5G cellular, Wi‑Fi, LoRa, and Satellite) and offers seamless fallback and future‑proofing against network sunsets. Customers across transportation, health care, energy, and logistics use Blues for use cases such as temperature‑compliant refrigeration, warehouse asset tracking, battery monitoring for long‑haul trucks, and remote control of power‑grid equipment. The company says thousands of organizations in North America, Central America, and Europe rely on its solutions to launch data‑driven services. Blues announced a $25 million funding round led by Sequoia Capital to accelerate growth and product innovation. The company previously raised $66 million and will use the new capital to expand offerings and support customers in transforming physical products into intelligent services. Blues Wireless is a Boston, MA-based embedded connectivity startup that provides cellular IoT solutions. Led by founder and CEO Ray Ozzie, the company offers the Blues Notecard hardware and the Notehub cloud service to connect physical products to the cloud via cellular. The Notecard is a low-code data pump embedded in customer products, and Notehub routes that data to the customer’s cloud while providing provisioning, security, and cloud device management as standard features. More than 800 companies, from startups to enterprises, use Blues to securely cloud-connect their products. The company raised $32M in a Series A1 round and intends to use the funds to accelerate growth and expand operations. Investors in the round include Positive Sum (lead), Four Rivers, Northgate, Qualcomm, Sequoia, Cascade, Lachy Groom and XYZ. Blues Wireless develops Notecard, a system-on-module (SoM) that provides embedded wireless connectivity with an embedded 10-year global connection. Notecard lets developers send data from remote assets using JSON and just two lines of code, routing data to customers’ cloud applications via JSON and REST. Customers span agriculture, automotive, construction, healthcare, industrial, manufacturing, retail, supply chain, cold chain, transportation, and logistics. Use cases range from simple tracking and remote monitoring to edge analytics and remote control. Founded in 2019 by Ray Ozzie (CEO), Blues Wireless is based in Boston, Massachusetts. The company said it will use new funding to expand global marketing, sales and operations and to invest in R&D for hardware and associated services to integrate data into cloud applications. Blues Wireless develops the Notecard system-on-module to embed cellular connectivity into hardware, running on AT&T's network and sold for a fixed upfront price with no ongoing usage charges. The product targets high-volume, low-cost use cases and emphasizes ease of installation for customers without professional software developers. The company came out of stealth in February 2019 and has been testing its technology with early customers for about eight months. Blues's business model eliminates the need for customers to manage cellular subscriptions, positioning assets to be managed in the cloud. The COVID-19 crisis has increased demand for remote tracking and monitoring, yielding new engagements. Blues is a distributed company with about a dozen employees; founder Ray Ozzie spends most of his time in Boston and makes frequent trips to Seattle. According to an SEC filing, Blues has raised $11 million from undisclosed investors.

Total raised

$98M

Funding rounds

5

Latest round

Equity

Latest activity

Jul 2025