Blueshift is a marketing automation platform that uses AI-based decisioning to unify customer data, segment audiences, and recommend optimal channels and timing for engagement. The company has developed a GenAI suite and recently added features like customer profile summaries for call center agents and auto-generated personalized marketing content in different tones and styles. Blueshift says the latest financing will be used to refinance existing debt and to expand sales and marketing and general operations. The company was co-founded in 2014 by Vijay Chittoor, Mehul Shah and Manyam Mallela and positions itself against both legacy incumbents and newer AI-first competitors. Blueshift competes in a large and growing marketing automation market, which the article cites as $4.62 billion in 2021 and projected to reach $13.32 billion by 2030. The startup emphasizes mitigation of GenAI shortcomings such as bias and hallucination while pitching its platform as a solution to marketers’ personalization challenges. Blueshift builds an AI-driven customer data platform called SmartHub that ingests and unifies data from multiple sources to power marketing actions across channels. The product is designed for non-technical users while remaining customizable for engineers. Blueshift emphasizes first-party data and decisioning at the customer level to address fragmented customer experiences. Its customers include LendingTree, Discovery Inc., Udacity, BBC and Groupon. The company says it has seen 858% revenue growth over the last three years, though it is not disclosing current revenue or valuation. Blueshift is most active in the U.S. and Europe and plans to expand to more markets while continuing to expand its technology. The team is focused on scaling from an app to a broader platform that distributes data to more last-mile applications. Blueshift is a cross-channel marketing platform that uses AI and machine learning to unify and make sense of growing customer data. The product is built to help marketers engage customers across multiple channels from a single tool, including email, mobile notifications, Facebook custom audiences and WeChat. The company emphasizes its AI capabilities as its differentiator versus incumbents such as Adobe, Salesforce and Oracle and against well-funded startups attacking the same problem. Blueshift plans to use the new funding to continue building out its marketing platform and to show marketers how to communicate intelligently across channels. Customers include LendingTree, Udacity and the BBC. The company is led by co-founder and CEO Vijay Chittoor. Blueshift is a San Francisco, CA–based marketing automation platform led by co-founder and CEO Vijay Chittoor. Its platform combines big data and machine learning and leverages a proprietary Interaction Graph™ to enable marketers to segment customers by behavior, predictive scores, affinity, catalog attributes, lifecycle, demographics, response to messages, traffic sources and more. Customers can apply merchandising techniques such as collaborative filtering, affinity-based content, retargeting, trending content, content updates and user and event attributes to boost response. The company closed an $8.0m Series A round of venture financing to accelerate sales and marketing and continue building out its Interaction Graph platform. The round was led by Storm Ventures with participation from existing investor Nexus Venture Partners, and Anshu Sharma of Storm joined Blueshift's board. Blueshift Labs provides a SaaS-based Predictive Marketing Automation platform that uses big data to help ecommerce marketers create behaviorally targeted campaigns. Its product enables multi-channel campaigns across email, Display RTB and mobile push notifications. The platform is designed to increase user activation and retention rates through behavioral targeting. The company is led by co-founder and CEO Vijay Chittoor and is based in San Francisco, CA. In April 2014 Blueshift raised a $2.6M seed financing to support its growth. No operating metrics were disclosed in the article.

Total raised

$96M

Funding rounds

5

Latest round

Debt Financing

Latest activity

Jan 2024