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Boksi

Lönnrotinkatu 18 A, Helsinki, Uusimaa, 00100, Finland

Overview

Boksi operates an online platform that connects social media influencers and brands, allowing brands to order images, videos and influencer marketing directly from creators. Founded in 2018 and based in Finland, the company broadened its product set earlier this year by acquiring Finnish platform Monochrome to bolster offerings for creatives and brands. Boksi has positioned itself as a technology-forward player aimed at improving efficiency in the creator economy. Financially, the company completed a €7 million Series A round, with a first closing in late 2022. Management says the fresh funding will be used to accelerate expansion into Central Europe, with an immediate focus on the German market and the wider DACH region. The CEO has indicated the company is also scouting potential acquisition targets in Germany to fast-track growth. Boksi.com operates a curated network of global content creators who produce on-demand photo and video content for brands. The company matches creators to brands using algorithms to find the best fit. It was co-founded by CEO Lasse Laaksonen and Tomer Atzmon. Boksi.com raised €1.2M in funding to support growth. The company plans to use the funds to expand into central Europe and the UK. Robin Bade joined as the new chairman of the board. Boksi is a micro-influencer marketing platform that analyses posts of micro-influencers on Instagram and maps followers' behaviour and preferences to improve marketer–influencer matching. The company says it is one of the fastest-growing influencer marketing platforms in Europe and operates in Finland, Sweden, Russia, Germany, the US, Denmark, and Croatia. Boksi launched in the summer of 2018 and is headquartered in Helsinki. Its platform focuses on analysing followers directly rather than relying solely on influencer proxies to identify better fits for marketers. CEO Lasse Laaksonen has described the approach as digging deeper into follower behaviour and preferences. The company recently raised $1 million in a funding round led by Trind Ventures; the article did not include revenue or user metrics.

Total raised
$10M
Funding rounds
3
Latest round
Series A
Latest activity
Oct 2023

Industries

  • Advertising
  • Advertising Platforms
  • Content Creators
  • Marketing
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Recent funding

  1. Series A

    Oct 2023

    $7M

  2. Equity

    Dec 2020

    $1M

  3. Equity

    Apr 2019

    $1M

Team