Founded in 2019 by Saud Binsaeed, Bonat provides an AI-driven SaaS platform that blends advanced analytics, marketing automation, behavior-based campaigns, and digital wallet integrations to boost customer loyalty for merchants. Its toolkit includes customizable loyalty programs, granular customer segmentation, review management, gift card sales, and SMS/email communications. The company currently supports thousands of retailers and food-and-beverage brands across Saudi Arabia and connects with more than six million end users. Bonat generates value by converting in-store traffic into repeat purchasers and by giving merchants data-driven insights to personalize outreach. With the fresh capital, management plans to deepen its AI capabilities, launch personalized campaign automation, embed payment and mobile-wallet functions, and broaden its reach into new verticals such as retail and services across Saudi Arabia and the wider GCC region. These initiatives aim to accelerate user growth and expand the platform’s utility for merchants.

Total raised

$6M

Funding rounds

1

Latest round

Series A

Latest activity

Nov 2025