Bonusway operates an e-commerce loyalty service that offers cash rewards and online shopping inspiration to consumers in Finland, Sweden, Turkey and Russia. For e-commerce businesses the merchant-independent platform provides loyalty programs intended to drive repeat purchases and attract new customers. The service reports more than 1.5M users and 3,500 e-commerce partners worldwide. Led by CEO Tatu Koistinen, Bonusway plans to use recent funding to increase marketing for user acquisition and retention and to make online shopping more social. The company combines consumer-facing rewards with merchant tools to boost customer engagement.

Total raised

$7M

Funding rounds

2

Latest round

Equity

Latest activity

Nov 2016