Get Smart Content offers analytics and personalization products that help marketing teams research audience behavior and deliver relevant, personalized content at scale. The platform supports cross-channel personalization for enterprise customers, including HPE, GE and IBM. The company is led by CEO and co-founder Jim Eustace. It intends to use the new funds to expand sales operations and drive marketing initiatives. With this latest round, Get Smart Content has raised a total of $6.92M. The company is based in Austin, TX. Get Smart Content, led by founder and CEO Jim Eustace, offers a multi-channel personalization platform with three core products. Smart Content provides a user-friendly administrative interface for designing campaigns that deliver the right content to the right person at the right time. Intelligence turns website and marketing data into insights, identifying top-performing content sequences, roadblocks and untapped potential. Connections is a suite of integrations with CMS, web analytics, marketing automation, CRM, third-party data providers and other marketing technologies to enable cross-channel personalization. Enterprise B2B clients include HP, Siemens, Iron Mountain and Rockwell Automation. The company plans to use new capital to expand its sales team for enterprise and mid-market customers, and to hire additional customer support and services staff while continuing innovation efforts.

Total raised

$5M

Funding rounds

2

Latest round

Equity

Latest activity

Dec 2016