Brainbees Pvt Ltd is the parent company of FirstCry.com, a kids-focused e-commerce portal. The company is described in the article as operating in India. It completed a $26 million Series D funding round. The round was led by San Francisco-based Valiant Capital Partners. The article does not disclose additional operating metrics, use of proceeds, or other strategic plans. No other investors or financial terms were specified in the report. Brainbees owns and operates FirstCry.com (kids, babycare and maternity) and GoodLife.com (health, wellness and beauty), offering a catalogue across infant accessories, apparel, toys and beauty brands. The company claims leadership in India’s online babycare and beauty categories and stocks over 25,000 SKUs from brands such as Kimberly Clark, L'Oreal, Mattel and Disney. It began operations in late 2010 from Pune and currently ships from one warehouse to more than 2,000 towns and cities across India. Brainbees emphasizes a wide assortment of brands and strong customer service as differentiators. The company plans to extend product selection, add new business categories and brands, expand warehousing (including shipping from multiple warehouses), recruit for supply-chain roles, and invest in improving the customer shopping experience. The investment will also be used for marketing and accelerating growth in existing categories.

Total raised

$40M

Funding rounds

2

Latest round

Series D

Latest activity

Feb 2016