Brandefy operates a beauty tech app that connects beauty enthusiasts with product recommendations and personalized routines. The app allows users to compare formulas, ingredients, and prices to identify options that fit their needs and budgets. The company is led by founder and CEO Meg Pryde and lists team alumni from Estée Lauder, Perrigo, Ford, and Wander Beauty. Brandefy is based in Richmond, Va. Financially, the company raised $1.7M in funding as reported in August 2021. The funding is intended to support the company’s product and team as it grows its user-facing comparison and recommendation features.

Total raised

$2M

Funding rounds

1

Latest round

Equity

Latest activity

Aug 2021