Brandless operates an omnichannel commerce platform focused on better-for-you products and community-led innovation. The company emphasizes collaboration over control, quality over packaging and people over promotion, and has built product development around its community. Brandless plans to expand by acquiring mission-driven, digitally-native brands and by launching an influence-as-a-service model to enable micro-influencers to monetize and advocate for products. The company reports millions of customers, thousands of new product requests, hundreds of products and categories, and dozens of marketplace partners. Brandless is headquartered in the Silicon Slopes region of Utah and was previously funded by SoftBank’s Vision Fund; Clarke Capital Partners acquired the company in 2020. Brandless launched in 2017 with a mission to remove the “brand tax” by selling only own‑brand products priced at $3. Its assortment emphasizes organic, non‑GMO, vegan food and cruelty‑free personal care items made without synthetic preservatives or flavours. The site’s vegan section includes peanut butter, pasta sauces, vitamins and supplements, cosmetics, chocolates and treats. In April 2018 Brandless opened its first physical space at 8483 Melrose Avenue. On 31 July the company announced a $240 million investment from SoftBank’s $100 billion Vision Fund, valuing Brandless at over $500 million. The article frames the funding as ensuring the company’s continued success and positioning it to compete with Amazon. Brandless offers a curated range of everyday consumer packaged goods online, pricing every item at $3 each. Its assortment spans non-perishable food, cleaning supplies, health and beauty, personal care, housewares and office supplies, with a narrowed lineup of a couple hundred essentials and plans for seasonal and trend-forward items. Packaging highlights product attributes such as non‑GMO, organic, fair trade, kosher, gluten‑free and no added sugar. The company says its direct-to-consumer model strips away the "brand tax," cutting distributor, breakage and sales trade costs to offer products about 40% cheaper than comparable items. A Minneapolis product-development team led by Rachael Vegas (formerly at Target) sources and limits SKUs to core items. Financially, Brandless had raised more than $50 million over three rounds prior to its public launch.

Total raised

$393M

Funding rounds

4

Latest round

Equity

Latest activity

Aug 2021