Brandzooka is a self-service programmatic platform that enables companies and agencies to place targeted ads on primetime TV and premium digital properties worldwide. The company is based in Boulder, Colorado and was founded in 2015 by a group including Alex Bogusky and Kelly Dotseth. Dotseth has stepped into the CEO role. Brandzooka closed a $5.6M Series A, bringing total funding to date to $10.1M. Backers in the round included Mark IV Capital, Lagomaj Capital, Sweet Moose Enterprises, Rockies Venture Fund and Batshit Crazy Ventures. The company said it will use the proceeds to accelerate platform development and expand its marketing, media and sales teams for growth in 2021. Brandzooka (formerly Visibl) is a self-service programmatic video marketing SaaS platform that helps small and medium-sized businesses and agencies execute targeted online video ad campaigns across major sites and ad networks. The company rebranded from Visibl to Brandzooka to reflect its focus on making powerful video advertising easy and accessible. Launched as Visibl in October 2015, the platform emphasizes affordability and ease of use, allowing campaigns to start for as little as $50. Brandzooka automates programmatic expertise to open real-time engagement opportunities for marketers and agencies. The company announced a $1.5 million initial funding round, signaling investor confidence despite cautious market conditions in AdTech. Founder and Director Alex Bogusky is positioned as the public face of the business.

Total raised

$7M

Funding rounds

2

Latest round

Series A

Latest activity

Oct 2020