Bringhub provides a platform that adds a shopping layer to editorial and advertising content so readers can buy products without leaving the article or ad. The product supports shopping from multiple stores in a single checkout and supplies publishers and retailers with data on user shopping habits. The company says it has partnered with more than 100 publishers, including NBC’s Today, InStyle and AOL, and works with over 500 retailers. Bringhub positions its tools as a way for content producers and marketers to monetize content at scale. The startup announced a strategic investment from Integrated Asset Management Limited, which the company and the investor frame as a move to accelerate e-commerce monetization and analytics capabilities. Bringhub’s platform focus and existing publisher/retailer footprint suggest the company is aiming to expand adoption and revenue-generation opportunities for publishers and brands. Bringhub is a Los Angeles, CA-based e-commerce platform that enables online shoppers to purchase goods and services they discover in online content through a checkout that lives directly in the publisher’s site. The company was co-founded in 2014 by Dominik Pantelides (CEO), Brian Marvin (COO) and Albert Khasky (CTO). Bringhub is to launch with $1.8M in seed funding. Backers include Bill Budinger, Capital Union Investments Hong Kong, BAM Ventures, Canyon Creek Capital, Rachel Zoe Ventures, and others. The solution is slated to launch at the end of April via a select group of premier publishers and top-tier retailers. The article does not report any operating metrics such as revenue or user counts.

Total raised

$2M

Funding rounds

2

Latest round

Seed

Latest activity

Apr 2015