Brut. is a France-based digital video publisher founded in 2016 by Guillaume Lacroix that produces short-form news and feature content across politics, technology, social justice, culture and more. The brand publishes daily in five languages across eight social platforms with an international reach and targets viewers aged 18–35. Brut. operates in 26 countries, including 18 in the Middle East and Africa, and has built an ecosystem including Brut.Media and Brut.X for series, documentaries and films. The company is B Corp certified for its social and environmental commitments, governance and transparency. Brut. plans to accelerate international expansion, with explicit focus on the US, India and Africa, and to diversify content toward cultural and social-impact issues. Its historical investors remain involved as it scales globally. Brut is a digital video news publisher that produces short, social‑first videos aimed at millennial and Gen Z audiences. The company was founded by former French TV journalists and focuses on conversational, authentic coverage of social good and impact topics (it published a widely shared Greta Thunberg video). Brut distributes on platforms like Facebook, Instagram and Snapchat and reports roughly 30 million daily active viewers globally. It is already profitable in France and aims to be profitable in the U.S. within three years. To support its U.S. push, Brut plans to hire an advertising sales force to monetize its existing audience and finance the launch. The company keeps production costs low by shooting in one language and adding subtitles for global distribution.

Total raised

$115M

Funding rounds

2

Latest round

Series C

Latest activity

Jul 2021