Bulsara Advertising creates unconventional, multisensorial ad experiences by placing ads and leveraging sensory tools in locations such as toilet facilities, dressing rooms and nursery areas of universities, cinemas, theatres, airports, fitness centers and commercial centers. Led by Federico Roesler Franz and incubated by EnLabs, the company works with large clients including Warner Bros Italia. It raised €350K in funding from Filas, LVenture Group and unnamed business angels. The company intends to use the funds to accelerate national expansion over the next 24 months and to open a second office in Italy by 2013. The core offering focuses on immersive placements and nontraditional venue targeting rather than traditional media buys.

Total raised

$0M

Funding rounds

1

Latest round

Equity

Latest activity

May 2013