Bundle x Joy offers premium superfood nutrition and curated product bundles of supplements and treats for dogs, selected via a proprietary "Pup Quiz" that draws from about 15 products and assigns playful pet personalities (e.g., "Golden," "Vibrant," "Brave"). Its core product is a subscription bundle sold at roughly $2 per day and includes a 3% give-back to fund women in entrepreneurship and local communities. The company sells direct-to-consumer via its website and Amazon and is in more than 450 retail locations including Sprouts and Whole Foods, with plans to double that footprint this summer and enter another major national retailer. Founder and CEO Jessica Berger started the business in 2022 after 15 years in the pet industry, including roles at PetSmart and Nestlé. The company says it has no debt and has been using retail as a primary discovery channel while keeping DTC a smaller portion of the business. Proceeds from the recent raise will be used to expand the team (it has hired a full-time marketing director), increase inventory and accelerate product development.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Mar 2023