Burt creates an ad analysis platform called Rich that measures and analyzes where ads are displayed and which ads have been seen by users. The company has released a lightweight agency version publicly and plans advertiser- and publisher-facing versions after completing pilots this summer. Burt says it has managed 10 billion ad impressions across its three products and has seen strong traction. The new funding will be used to expand internationally and further develop the Rich platform. Headcount has grown from 5 to almost 30 in the last six months, and the company plans to add another 15–20 people in Sweden, the UK and the US later this year. Burt was previously a TechCrunch 50 company.

Total raised

$2M

Funding rounds

1

Latest round

Equity

Latest activity

Jul 2011