Butter Payments offers a patented payments technology platform that selects optimal approval timing and presentation for each transaction to maximize success. The system is designed to prevent legitimate payments from being falsely flagged as fraud or lost in older payment ecosystems. Led by CEO Vijay Menon, the company focuses on improving authorization rates across payment flows. Butter plans to use recent funding to accelerate growth and expand operations. The article does not disclose revenue or user metrics. Butter builds a payments-intelligence platform that uses machine learning to prevent accidental subscription churn by ensuring checkouts go through and by recovering failed payments. The company focuses on two problems: validating payments at checkout and remediating failures, especially for international customers where false declines are common. Butter operates a revenue-sharing model, charging a percentage of the recovery it delivers; it says it helps customers find, on average, $1 million of revenue per year. In about a year the San Francisco-based startup has signed roughly a dozen consumer subscription customers, including companies doing $10 million to $500 million in revenue. Butter plans to use new capital for "top of the funnel optimization" to improve real-time decisioning on checkout payload elements and expects to grow headcount (targeting about 50 employees by end of Q1 2022). Long term the team aims to build an operating-system-like layer for payments that sits above existing payment service providers.

Total raised

$29M

Funding rounds

2

Latest round

Series A

Latest activity

Jan 2023