Buyapowa builds online customer referral campaigns and promotions that retailers seed via social media and tie into targeted CRM. The platform is used by large retailers including Costco, Tesco, O2, Sony and L’Oréal. Founded in 2011 by ex-HMV.com managing director Gideon Lask, the company positions itself to drive viral shopper advocacy for retail clients. Buyapowa plans to use new funding to expand further into the U.S. and to invest in product innovation and sales expansion across the UK and EMEA. Its customer list and social‑seeding approach underpin its go‑to‑market strategy. The company previously raised $4.6M in 2013 from Bright Station Ventures. Buyapowa is a social-commerce technology company based in London, England. On September 11, 2013 the company announced it had closed a $4.6M funding round. The announcement was published via Massinvestor, Inc.'s VC Database. The round included participation from investor Dan Wagner and Bright Station Ventures. The article does not disclose product details, financial metrics, valuation, or the terms of the financing. Additional links in the article point to more funding data and export options for further research.

Total raised

$8M

Funding rounds

2

Latest round

Series A

Latest activity

May 2015