Founded in 2019 by Leila Al Marashi, CADO began as a three-person startup in Dubai and has grown into a regional leader in premium corporate gifting. The platform integrates design, supply-chain logistics, and technology to make gifting intelligent, seamless, and emotionally resonant for corporate clients. It currently operates across the UAE, Saudi Arabia, Kuwait, and the United States, connecting businesses with artisans and suppliers to deliver personalised gifts at scale. CADO appeared on Shark Tank UAE, boosting its visibility as the first Middle Eastern company aiming to build a global gifting powerhouse. With the recent $4.5 million pre-seed financing, the company plans to deepen its presence in Saudi Arabia by nurturing a local ecosystem of creators and suppliers. The raise will also fund international expansion, starting with the launch of operations in New York. Although revenue and user figures were not disclosed, the new capital positions CADO to accelerate growth and broaden its geographic footprint.

Total raised

$5M

Funding rounds

1

Latest round

Seed

Latest activity

Oct 2025