Calingo develops a digital B2B2C business model that integrates insurance products into partners' point-of-sale, enabling personalized insurance offers to end customers. Its product suite includes private liability, household, and a dedicated pet insurance that covers illness, accidents, and preventive care with no age limits. The pet product targets an underserved Swiss market where less than 10% of pets are insured and existing offerings often fall short on transparency and satisfaction. Founders Anina Lutz, Daniel Litscher, Marlo Hug and Walter Rasa draw on experience working in insurance to design the platform. The company aims to scale operations and expand its reach within Switzerland. The recent financing will be used to grow distribution and bring its high-end pet insurance to more pet owners. Calingo develops embedded B2B2C insurance products that are directly integrated into the value chains of distribution partners to deliver personalized risk protection without requiring customers to answer insurance questions. Its initial offerings include household and bike insurance, sold through sales partners in the real estate and e-commerce sectors. With 10 sales partners onboard, Calingo reports impressive conversion rates of up to 50%, which the company says validates its point-of-need distribution approach. The startup plans to use its fresh seed capital to finance the market entry of a new product, scale existing products and sales channels, and launch more innovative products later this year. Management emphasizes rethinking how insurance is sold rather than merely digitizing existing processes. Investors see the model as enabling international expansion when integrated into a seamless digital customer journey. Calingo Insurance AG builds a digital B2B2C insurance platform that integrates personalised insurance offers into partners' point-of-sale flows. Its initial product is a digital rental-linked insurance solution allowing tenants to buy tailored private liability and household coverage, with market entry planned for this summer. The company plans to scale the solution to additional use cases such as mortgage-related and pet insurance. Calingo has secured cooperation agreements with distribution partner Tend AG, UNIQA Liechtenstein as an active risk carrier, and Swiss Re as a reinsurance partner. The startup was founded in 2020 and currently employs five people. It recently closed its first investment round to support product launch and scaling.

Total raised

$6M

Funding rounds

3

Latest round

Series A

Latest activity

Aug 2024