Camera IQ is a Los Angeles-based augmented-reality platform for camera marketing that helps brand marketers design and deploy AR campaigns. Its platform enables marketers to create, manage and measure scalable AR campaigns reaching audiences across social media and streaming platforms such as Facebook, Instagram, Snapchat, Twitch and Zoom. Led by co-founder and CEO Allison Ferenci, the company has launched tools aimed at driving business objectives through camera-based experiences. In September 2020 it raised an additional $5m in Series A funding, bringing total capital raised to over $14m. Camera IQ plans to use the funds to make key hires in sales and marketing and to accelerate product development. A stated priority is expanding distribution to new platforms to broaden reach for brand campaigns. Camera IQ is a camera experience manager that helps digital marketers create immersive camera-based marketing experiences. Led by CEO Allison Wood and new Chief Product Officer Per Nielsen, the company develops tools for marketers to build camera experiences. The company is based in Santa Monica, CA. Camera IQ closed a $4.3M seed round that included an additional $2M, providing fresh capital for growth. It will use the funds to build out product offerings and to grow its team of camera marketing experts. Investors in the round included Betaworks, Homebrew, WndrCo, Shasta Ventures, Presence Capital, Brilliant Ventures, Greycroft Tracker Fund, Silicon Valley Bank, Act One and Noname Ventures. Camera IQ positions itself as the first camera experience manager, helping digital marketers create new worlds for customers to explore. Its technology integrates OS platforms, AR toolkits and native apps into a single fabric to enable brands to deliver captivating experiences at scale. The company frames camera marketing at the intersection of experience design and spatial analytics. Camera IQ is based in Santa Monica, CA. The article reports that the company has raised a $2.3 million seed round led by Shasta Ventures, reflecting its current reported financing.

Total raised

$9M

Funding rounds

3

Latest round

Series A

Latest activity

Sep 2020