Canndescent is a Santa Barbara, Calif.-based cultivator of premium cannabis led by CEO Adrian Sedlin. The company sells flower under the Calm, Cruise, Create, Connect and Charge labels and operates two brand tiers: Canndescent (ultra-premium) and goodbrands (middle market). It has launched its brands into other product categories including vapes and ingestibles and into additional geographies. Consumers can currently purchase its products in California and Nevada. Canndescent raised $27.5M in a Series C financing to support growth. The company plans to use the proceeds to expand into vapes and ingestibles, grow in Massachusetts, Nevada, Canada and beyond, and deepen investments in both of its brands. Canndescent is a Santa Barbara-based cannabis cultivator that grows and markets premium flower for the adult-use market. Led by CEO Adrian Sedlin, the company applies practices from consumer-packaged goods, advanced agriculture and luxury lifestyle marketing. It opened a municipally-permitted cultivation facility in 2016 and launched a premium flower brand in California in 2017. It is now opening a second facility, quadrupling its production to 48,000 square feet, and plans to expand production presence to over 100,000 square feet. Consumers can purchase Canndescent products at dispensaries and delivery services throughout California. The company raised $10m in Series B funding to finance new product launches and further expand production capacity. Canndescent cultivates and markets a branded line of premium cannabis flower produced, packaged and distributed in accordance with state and local laws. The company closed a $6.5M seed funding round to support its operations. It intends to use the proceeds for working capital, marketing, and additional property, plant and equipment. Canndescent planned to open a facility in Desert Hot Springs, CA the following month, operating under a municipally issued conditional use permit specifically for cultivation. The business emphasizes compliant, packaged flower as its core product while expanding cultivation capacity and market presence.

Total raised

$44M

Funding rounds

3

Latest round

Series C

Latest activity

Sep 2019