Launched in July 2020, Capiter operates a B2B marketplace that lets merchants order products from FMCGs and wholesalers while the company handles delivery, pricing matching and inventory availability. It combines an asset-light delivery approach with owned inventory for high-turnover items, renting warehouses and outsourcing transportation to third-party logistics providers. Capiter embeds finance by partnering with local banks and the Central Bank to provide working capital and plans to expand its financial services to include payments. The platform uses machine learning to deliver market insights and recommendations to manufacturers and merchants, and it derives revenue from product margins, supplier rebates, commissions on working capital and data services. Capiter serves more than 50,000 merchants and 1,000 sellers, offers up to 6,000 SKUs, and employs over 1,000 people. The company is targeting an annualized revenue of $1 billion by next year and plans vertical expansion (including agriculture and pharmaceuticals) and geographic expansion across MENA.

Total raised

$33M

Funding rounds

1

Latest round

Series A

Latest activity

Sep 2021