Cardlytics is an advertising and technology company that pioneered card-linked marketing, targeting ads to individual consumers based on recent purchase behavior. Through partnerships with nearly 400 banks, including Bank of America, PNC Bank and Lloyds Banking Group, Cardlytics has insight into consumer spending across stores and categories for roughly 70% of U.S. households. Thousands of advertisers use its patented technology to reach consumers with relevant messages while ensuring personally identifiable information never leaves the bank. The company plans to use the newly raised funds to extend and expand the breadth of its capabilities to make marketing more relevant and measurable. Its latest financing of $70 million brings total venture funding to just over $170 million, reflecting its growth-stage financial position. Cardlytics is headquartered in Atlanta and maintains offices in London, New York and San Francisco. Cardlytics operates a transaction-driven marketing platform that delivers targeted, merchant-funded offers via partner financial institutions' electronic channels, including mobile, SMS, email and online banking. The company deploys technology within banks to leverage household purchase data while fully protecting consumer privacy and financial institution data. Its platform runs on a pay-for-performance model that eliminates merchant risk and enables precise targeting and measurability. Cardlytics said it will reach 70% of U.S. households in Q1 2012 and is positioning the product as a global solution. The company is pursuing U.S. and international growth through a long-term strategic alliance with Groupe Aeroplan. Founded in 2008 and based in Atlanta, Cardlytics has closed multiple funding events to scale operations. Cardlytics provides a transactional marketing platform that connects national and regional retailers and service providers with consumers via online banking channels. The platform leverages consumer transaction data, such as purchasing history, to target highly relevant offers to individual customers. Its multi-channel approach includes online banking, SMS, email, mobile and social networks. The company says financial institutions will be providing retail offers as rewards to over 10 million consumers based on individual purchase behavior by next fall. Cardlytics announced an $18 million financing led by ITC Holdings and Kinetic Ventures. All prior investors participated in the round, including Canaan Partners, Polaris Venture Partners and Total Technology Ventures; the company has not disclosed total capital raised to date.

Total raised

$121M

Funding rounds

3

Latest round

Series F

Latest activity

Oct 2014