Carefull
132 West 31st Street, 9th Floor, New York, NY, 10001, United States
Overview
Carefull provides a background-monitoring platform that scans accounts for warning signs such as suspicious transactions, scam-related behavior changes, and mistakes associated with aging. The platform enables clients to send selected alerts or information to trusted loved ones to create shared awareness without transferring control. Carefull is designed to operate quietly alongside existing financial relationships and to complement human advisors by surfacing early indicators of vulnerability. Through its announced relationship with Edward Jones, the platform will be offered at no cost to Edward Jones’ U.S. clients via the firm’s network of more than 20,000 financial advisors. Carefull’s positioning emphasizes multigenerational planning, caregiving coordination, and preserving independence while protecting long-term financial goals. The company’s public communications highlight fraud detection, reduced caregiver stress, and earlier problem identification but do not disclose revenue, user counts, or other financial metrics.
- Total raised
- $20M
- Funding rounds
- 4
- Latest round
- Series A
- Latest activity
- Oct 2023
Industries
- Elder Care
- Elderly
- Financial Services
- FinTech
- Mobile Apps
Recent funding
Series A
Oct 2023
$17M
Seed
Feb 2021
$3M