Casabu operates a members-only flash-sales site for ‘digital mums’, offering time-limited deals (up to 90% off) on products for mums, babies, toddlers and growing kids. Access to offers and browsing requires site membership, creating scarcity and buzz around brands. The platform positions itself as a channel for suppliers to shift stock, promote new lines and reach a targeted customer base. Casabu competes with US‑headquartered Zulily in the UK market. The company plans to use new funding to drive customer acquisition (aiming for one million members by year-end) and to develop product and technology features including more curation, personalisation and social shopping. Casabu was founded in late 2011 by Rachel Oxburgh and John Heseltine and lists prior management hires including Creative Director Matt Rowe, Head of Buying Leslie-Ann Phillips and Julie Fawcett on its team.

Total raised

$1M

Funding rounds

1

Latest round

Series A

Latest activity

Mar 2013