The Venture Codex Logo

The Venture Codex

Cashee

A5, Dubai Digital Park - Dubai Silicon Oasis, Dubai, United Arab Emirates

Overview

Cashee is a UAE-based digital banking platform tailored for teenagers in the MENA region, offering a Visa prepaid card and mobile apps for Android and iOS. Founded in 2020 by Brad Whittfield and Smeetha Ghosh and headquartered in Dubai, it provides a digital knowledge platform to teach personal finance skills and parental controls to manage teen transactions. Since launch, the Cashee app has been downloaded approximately 90,000 times and has over 40,000 sign-ups. In March the team joined Visa International's Fintech Fast Track Program to leverage Visa's global network. The company plans to use new funding to accelerate expansion into Saudi Arabia, targeting youths aged roughly 9–19. Cashee emphasizes financial literacy and inclusion for youth across the region, positioning its product as a way to unlock an untapped market of younger users.

Total raised
$3M
Funding rounds
1
Latest round
Series A
Latest activity
Oct 2022

Industries

  • Financial Services
  • FinTech
  • Prepaid Cards
Visit website

Recent funding

  1. Series A

    Oct 2022

    $3M

Team

  • Smeetha Ghosh Jorgensen

    Co-Founder and CEO

    LinkedIn
  • Brad Whittfield

    CFO, Co-Founder, and Head of Legal

    LinkedIn
  • Gups Jutla

    COO, Head of Business Development, and Co-Founder

    LinkedIn
  • Rebecca Chung

    Head of Finance

    LinkedIn