Founded in 2023 by Gabriele Franco and Cristian Nozzi and based in Milan, Cassandra.app offers AI-driven tools for marketing mix modeling and incrementality testing to measure online and offline campaign effectiveness. The platform uses machine learning to analyze multiple data sources, predict outcomes, and optimize budget allocation. It currently supports over 60 clients globally, including Treedom, Verisure, Ferragamo, Urban Armor Gear, and Baltic Born. Cassandra.app plans to use new funding to develop its AI-powered Marketing Mix Modeling, strengthen the team, and expand the platform’s international presence. The company also intends to integrate Google’s Meridian technology as part of its product roadmap. The recent seed financing provides capital to execute these growth and product initiatives.

Total raised

$2M

Funding rounds

1

Latest round

Seed

Latest activity

Mar 2025