Catch+Release is a San Francisco-based content licensing marketplace that connects brands and creators to source and license authentic visual content. The platform supplies high-performing visuals that brands use to bring campaigns to market. Clients mentioned in the article include Meta, Amazon, Uber, Disney, Nike, and ESPN. The company intends to use the new funding to further expand adoption among brands and to help companies properly license authentic visual content. The amount and financing instrument were not disclosed in the report. Analisa Goodin is the company's CEO and founder. The investment came from Roller Labs Ventures, the corporate venture capital fund of Canadian Tire Corporation. Catch+Release operates a content licensing marketplace connecting brands and creators to source and license user-generated content for campaigns. Led by CEO and Founder Analisa Goodin, the platform lists world-leading brands including Meta, Amazon, Uber, Disney, Nike, and ESPN. The company plans to use new capital to accelerate product features, enhance the user experience, and grow its creator community. The product focuses on streamlining discovery and licensing workflows for marketers and creators. Catch+Release is based in San Francisco and has raised funding to support platform and community expansion. Catch&Release provides a workflow for brands and agencies to capture and commercially license online content via a browser extension that lets users “catch” media and then request licensing to “release” it. The product includes a licensability score and analysis tools to identify clearance needs such as logos or other rights issues, and it integrates with stock marketplaces. The company started as an image research firm before becoming a product-focused, venture-backed startup in 2015. Founder and CEO Analisa Goodin says the startup aims to be the commercial licensing layer for the web across photos, video, writing, art and graphics. Catch&Release has been used to license footage for campaigns including a Red Lobster spot and ads for Verizon. It raised $14M in a Series A and has now raised $26M in total; the new capital will be invested in product, engineering and marketing.

Total raised

$23M

Funding rounds

3

Latest round

Series A

Latest activity

Aug 2023