Centerfield is a Los Angeles-based digital advertising company that uses proprietary technology to identify customer intent and execute real-time biddable (RTB) media to acquire customers. The company leverages its Dugout platform to optimize the customer acquisition process at scale across search, display, social and other digital channels. Centerfield secured $156M in financing and counts institutional backers including H.I.G. Growth Partners and Falcon Investment Advisors. It is acquiring Qology Direct, a performance-based marketing provider led by CEO Glenn Goad, to offer a fully integrated sales and marketing solution. The combined company will operate under the Centerfield brand and engage consumers from initial touchpoint through completed sale. Leadership is provided by co-presidents and co-founders Jason Cohen and Brett Cravatt. By the end of 2017 the newly formed company expects to generate over 2,000,000 customer sales for clients and employ upwards of 2,000 staff.

Total raised

$156M

Funding rounds

1

Latest round

Equity

Latest activity

Jan 2017