Ceros provides a no-code platform for creating interactive "digital experiences" — graphics and websites — used by clients including NBC, United Airlines, Snap, McKinsey, IBM, Condé Nast, JP Morgan, Red Bull and Pinterest. The company recently launched MarkUp, a design collaboration tool for live websites, and says it will build more products to help brands craft experiences more rapidly. Ceros raised a $100 million investment led by Sumeru Equity Partners; the company had previously raised $33.5 million in total funding, according to Crunchbase. CEO Simon Berg said the firm avoided layoffs during the COVID-19 pandemic and saw increased platform activity and returning customers. Leadership and investors plan to use the new capital for additional product development, targeted acquisitions, and continued international growth. Ceros offers a SaaS platform for creating animated, interactive content and web experiences aimed at prioritizing design and creative freedom over traditional content marketing. The product targets marketers and publishers who want richly designed graphics and pages rather than blog posts or SEO-driven white papers. The company says it now works with more than 400 customers, including brands and publishers such as United Airlines, Red Bull, Condé Nast, Vice, the Baltimore Ravens and the Detroit Lions. Ceros emphasizes capital efficiency and a focus on putting the creative and design piece first while complying with the technical constraints of the web. Management and investors have indicated the company may pursue opportunistic acquisitions to enhance the core product and deepen penetration in key markets. The articles do not disclose revenue or profitability figures. Ceros offers a cloud-based interactive design studio that allows marketers and designers to build and publish rich, interactive content without developer resources. The platform includes real-time collaboration tools and granular analytics to measure viewer interactions. It has seen increased traction across verticals, powering campaigns for brands such as General Electric, LinkedIn, Red Bull, and United Airlines, as well as publishers and sports teams. Ceros emphasizes ease of use so marketing teams can scale engaging content without high development costs. The company plans to use new funding to further product development, expand the platform’s reach, and rapidly scale sales, marketing, and client services. Founded in 2013, Ceros has offices in New York and London and is backed by multiple VC investors. Ceros offers a platform that lets designers and marketers build and publish interactive content experiences without involving developers. The product includes a collaborative digital canvas, real-time preview, push-button publishing, and real-time analytics with contextual engagement metrics. Content created with Ceros is sharable, embeddable in social sites, and designed to work across devices. Customers include ShopBazaar, Mini, Stella McCartney, Frette, Moncler, Urban Outfitters, Tourneau, Peugeot, Habitat, Monsoon and Virgin Atlantic. Launched in January 2013 and based in New York, Ceros aims to accelerate content production and optimize engagement through analytics. The company has secured venture funding to support product development and sales and marketing expansion.

Total raised

$128M

Funding rounds

4

Latest round

Equity

Latest activity

Jul 2020