ChoiceStream offers programmatic advertising services that manage each phase of campaigns for brands and agencies, from pre-launch planning to completion. The company uses a proprietary polling platform, Pollshare, to create custom targetable audiences and provides real-time optimization and audience insights. Its Thunderdome platform applies machine-learning algorithms to optimize campaign performance, supported by an in-house team of industry experts. ChoiceStream emphasizes in-house foundational technology and reports a client retention rate well above the industry average. The company plans to further develop its managed services, launch an expanded self-service product to put programmatic tools into the hands of brands and agencies, and pursue international expansion. ChoiceStream recently closed a new financing round to support these initiatives. ChoiceStream is based in Boston, MA and operates a programmatic advertising platform for online, video, and mobile advertisers. The platform features real-time bidding and machine learning to optimize media buys. Its services include creative development, campaign management, complete transparency, and custom audience insights. Clients include Zappos, Dunkin' Donuts, and AAA. Led by CEO Eric Bosco, the company plans to use newly raised funds to expand survey-based targeting, dynamic creative, and audience insights capabilities. ChoiceStream recently raised $7.5M in a Series B funding round led by Fred Alger Management. ChoiceStream offers personalized marketing solutions that help brands find qualified customers and target them with online ads, personalized email, and product recommendations across mobile, TV, and web touch points. Its core technology transforms shopping behavior and media consumption into intelligence about consumer preferences to improve engagement, conversion rates and customer loyalty. The company recently launched CRUNCH, described as the industry’s first audience targeting platform, and plans to accelerate its sales and market entry. ChoiceStream has more than ten years of experience and serves clients including AT&T, Zappos, Tesco, Ticketmaster and MTV. To support growth and the rollout of CRUNCH, ChoiceStream secured $8.7 million in funding (the round is planned to top out at $10.7 million) and was recapitalized in conjunction with issuance of Series A Preferred Stock. The financing is intended to fuel corporate growth and advance the company’s move into the advertising market.

Total raised

$30M

Funding rounds

3

Latest round

Series C

Latest activity

Sep 2015