Cinegif offers a cloud-based GIF marketing platform with easy editing tools, unlimited cloud hosting and a real-time analytics dashboard for gauging campaign effectiveness. Its editor can produce GIFs and "FIGs," rich media files that combine multiple GIFs, stills and hyperlinks and can be embedded into websites and emails via an embed code. The company cites a patented conversion and compression process that minimizes file size while maintaining color quality comparable to Photoshop and optimizes compatibility across platforms without plugins. Cinegif’s analytics show real-time views, clicks and mouse hovers, and can differentiate interactions by FIG cell and embed location. Current clients include Hewlett-Packard, the Austin Chronicle, Pulsepoint and T3Media. Cinegif plans to add additional analytics features to help clients better optimize content. The company recently raised capital to accelerate sales and marketing.

Total raised

$1M

Funding rounds

1

Latest round

Equity

Latest activity

Sep 2013