Circular operates a consumer-facing tech subscription service offering new and refurbished phones, tablets, laptops and now gaming products, with features like free damage protection up to 90% of repair costs and refurbishment partnerships. Its core product is flexible device subscriptions (three- to 24-month plans) and a purchase option that offsets half of subscription payments against retail price. The company says it has grown 3X in the last 12 months and targets another 3X growth in Singapore and Australia over the next year. Circular aims to keep devices in circulation for about six subscription cycles before recycling and emphasizes sustainability and lowering upfront costs for consumers. It also offers a B2B product, Circular for Business, serving startups and SMEs. The team plans to use new funding to deepen product-market fit in Singapore, expand further in Australia, and double down on its B2B offering.

Total raised

$8M

Funding rounds

1

Latest round

Seed

Latest activity

Oct 2023