CityRow operates a connected fitness business built around its two rowing machines (the Go Classic and Go Max) and a companion mobile app that offers on-rower and off-rower classes. The company began as an in-person rowing studio in 2014 and launched its digital platform in 2018, moving early into the at-home connected market. CityRow sells hardware (Go Classic at $1,295 and Go Max at $2,195) and platform subscriptions, and it also operates a mix of corporate and franchised studios. The company reported 375% revenue growth last year driven largely by rowing machine sales and subscriptions. CityRow currently operates 11 locations (two corporate-owned and nine franchises), has sold 64 franchises to date, and plans to launch 12 more in the next year. Management has grown headcount to 14 full-time corporate employees, and says it is on track to double that in the next year as it expands live offerings.

Total raised

$12M

Funding rounds

1

Latest round

Series A

Latest activity

Jul 2021