CleanCo develops low- and no- alcohol spirits using traditional distilling methods and a proprietary "multiplicity of distillations" process to retain flavour while reducing sugar. Its initial products, CleanGin and CleanRum, launched at 1.2% ABV, and the company has released 0.5% ABV canned cocktails with a vodka planned later in the year. CleanCo has built a loyal following of over 50,000 customers in 15 months and reported a +580% uplift in sales since Dry January 2021 and +1419% year-over-year growth. The brand is positioned as a premium, "cheeky-luxe" alternative for health-conscious drinkers and was founded and fronted by Spencer Matthews with Justin Hicklin as Chairman. The company emphasizes taste credibility and social parity with traditional spirits rather than simply removing alcohol. Planned uses for new capital include international expansion and significant marketing investment in the UK to increase brand awareness.

Total raised

$10M

Funding rounds

1

Latest round

Equity

Latest activity

Jan 2021