Cleancult is a NYC-based sustainable cleaning brand founded in 2019 by Ryan Lupberger and Zachary Bedrosian. It offers a full lineup of home cleaning essentials—liquid hand soap, laundry detergent, stain stick, all-purpose cleaner, dish soap, bar soap—made with biodegradable plant-based formulas, many featuring its patented CocoClean Technology. The company emphasizes zero-waste packaging, using recyclable milk cartons and offering reusable glass dispensers instead of plastic bottles. Cleancult closed a $25M Series B with investors including Reynolds Channel, Anchor Capital, Box Group, Vanterra Capital, Blue Scorpion Investments, Hartbeat Ventures (Kevin Hart), and Rachel Zoe Ventures. As part of the financing, Seth Cohen (Managing Partner, Reynolds Channel) and Mark Zurcher (former CEO of Angie's BOOMCHICKAPOP) will join the board. With the new funding the company plans to add retailer partners and expand into an additional 2,500 stores, growing its retail presence to over 5,500 stores across the U.S. and Canada, including CVS, Bed Bath & Beyond and Meijer.

Total raised

$25M

Funding rounds

1

Latest round

Series B

Latest activity

Sep 2021